The world of online domains
is opening up – soon hundreds of new domains will be available on the Internet
and companies are starting to market new domains. To create a name space where
property buyers, sellers and investors can go to find a REALTOR®, the most
credible, trusted real estate information, resources and professional services
on-line, the NATIONAL ASSOCIATION OF REALTORS® applied with ICANN in 2011 to
operate a new branded .REALTOR top level domain. Only members of NAR and the
Canadian Real Estate Association can call themselves REALTORS®, and only real
estate professionals who are REALTORS® will be allowed to use the .REALTOR
domain.
I’m pleased
to announce the launch of our awareness campaign for the .REALTOR top level
domain, which will be revealed at the 2013 REALTORS® Conference & Expo in
San Francisco this week. The campaign will bring
awareness to the new domain, showcase its benefits to members and encourage them
to sign-up new to receive advance notification to claim their domain as soon as
it becomes available. Beginning Thursday, November 7th, members can
sign up at www.SignUpForDotREALTOR.com
to receive advance email notification for priority registration of .REALTOR
domains, one day prior to general release. Members attending the Conference may
visit NAR Booth #5644 to register and ask questions.
In the
meantime, Go Daddy, and other domain sellers are beginning to promote a list of
top level domains which will become available, including .REALTOR. These
domain sellers have no relationship with NAR, nor the sale of .REALTOR
domains. Members should not pre-register or pay an outside company for a
.REALTOR top level domain, because NAR will oversee registrations for .REALTOR
when it is approved by ICANN. Additionally, NAR will provide members who
register with a FREE one-year license for a .REALTOR domain name of their
choice.
For more
information, please see the attached Fact Sheet, or visit www.REALTOR.org/Domain
for additional talking points, FAQ and an informative short video.
.REALTOR
Top Level Domain - FACT SHEET
We are pleased to
announce the launch of our awareness campaign for the NEW .REALTOR
top level domain at the 2013 REALTORS® Conference & Expo in San
Francisco. The campaign will bring awareness to the .REALTOR domain, showcase
its benefits to members and encourage them to sign-up now to receive advance
notification to claim their domain as soon as it becomes available.
What do you need to
know about .REALTOR?
·
In
2011, NAR applied with ICANN to operate a new branded .REALTOR top level domain
(TLD). Soon hundreds of new domains will be available on the Internet, but only
.REALTOR means the trusted source in real estate.
·
The goal of .REALTOR
is to create a name space where home buyers, sellers and investors can go to
find the most credible, trusted real estate information, resources and
professional services on-line -- and ensure they are working with a
REALTOR®.
·
Only members of the
National Association of REALTORS® and the Canadian Real Estate
Association can call themselves REALTORS®, and only
REALTORS® will be allowed to use the .REALTOR domain in connection
with their name.
·
Domains will also be
made available to state and local REALTOR® associations; association
multiple listing services; affiliated institutes, societies and councils; and
other NAR-approved licensees.
·
NAR will provide the
first 500,000 members who register with a FREE one-year license for a .REALTOR
domain.
What’s happening at
the 2013 Conference?
- Priority Registration: Members visiting NAR Booth 5644 can sign-up to receive advance email notification for priority registration of .REALTOR domains one day prior to general release. Members not attending the conference can also sign-up at www.SignUpForDotREALTOR.com before December 31, 2013.
·
Representatives will
be available in NAR Booth 5644 to answer questions and help members learn more
about securing a .REALTOR domain, its benefits and how to use
it.
·
.REALTOR domain will
be featured during NAR 360o (Member & Director
Forum) on Thursday,
November 7th, 4:00p.m.
·
Education
Session: Building Your
Real Estate Business Using the New TLDs on Friday, November 8th
from
1:00 – 2:00p.m.,
Moscone Center Room 132.
·
.REALTOR domain is
the exclusive sponsor of NAR-tv and Conference Live for
2013.
·
The .REALTOR domain
will co-sponsor comedic magicians Penn & Teller in the NAR Booth on
Saturday, November 9th from 12:30-3:30p.m, and the REALTORS®
Celebrity Concert starring Foreigner on Sunday. November 10th.
How will .REALTOR be
marketed?
- Large banners, window clings, standing sign boards, flyers and sponsorships will be used at 2013 REALTORS® Conference & Expo in San Francisco.
- .REALTOR video and information on REALTOR.org and included in NAR-tv programming.
- Print ads in November/December issue of REALTOR® Magazine and REALTOR® AE Magazine.
- Promotional materials for Associations through the share and promote page on REALTOR.org.
Program
Timeline
- First announced at REALTORS® Conference & Expo in November 2012.
- Awareness campaign to launch at 2013 REALTORS® Conference & Expo in San Francisco.
- ICANN approval expected in 2014.
- Full marketing launch to begin early 2014 with eventual consumer campaign as well.
·
For More Info and the
Latest Updates: including Talking
Points, FAQ, and an informative video,
|
Contact
Information:
Tim
Kline, Director,
Operations
& Product Management
312.329.8598
|
Ken
Burlington, Vice President,
Marketing
& Business Development
312.329.8360
|
|
